Forthcoming (August 2011) Future Science edited by Max Brockman, Vintage Press, New York. Is Shame Necessary? Jennifer Jacquet Jennifer Jacquet graduated with a master’s degree in environmental economics from Cornell University in 2004 and earned a PhD in 2009 from the University of British Columbia, where she now holds a postdoctoral fellowship. As part of the Sea Around Us Project, a joint collaboration between the university and the Pew Charitable Trusts, she researches marketbased conservation initiatives related to seafood and other natural resources. With colleagues